پایان نامه ارشد [ عـوامـل مـؤثـر بـر رضـایـت و تـبـلـیـغـات تـوصـیـه ای در خـریـد ]

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مدل مفهومی تحقیق

 

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 مدل نهایی تحقیق

دانلود اصل مقاله و پاور پوینت

مقاله پایان نامه ارشد مدیریت اجرایی [ عوامـل مـؤثـر بـر رضـایـت و تـبـلـیـغـات تـوصـیـه ای در خـریـد ] –

پاورپوینت مرتبط با ارایه پایان نامه –

فایل پرسشنامه مرتبط با پایان نامه –

 

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Abstract

Review the process of purchasing and consumer behavior on the Internet for companies in e-commerce environment in order to attract customers, boost sales and increase profitability comes to the essential.

Although in recent years several companies have created their own online stores and compete with each other, but success in this competitive environment requires more attention to customer satisfaction. Esatisfaction is the key to success for any company operating in this competitive environment and creates word of mouth.

Therefore, in this study , we examine  the factors affecting E-satisfaction  and  we consider the “DIGIKALA”  online store  as a case study.  To achieve this goal, factors affective website quality, such as information presented for a product , website design, convenience, security, support and dispatching , are studied.

This study is descriptive – survey and statistical population and sample size in this study was estimated using Cochran formula and A questionnaire was used for data collection.

For  data analysis and hypothesis testing , the LISREL method is used. The results showed that except convenience  and dispatching , the factors of website quality  has a positive effect on e-satisfaction and also  e-satisfaction has a positive effect on world of mouth too.

 

M.Sc. Thesis in Marketing :  Factors Affecting Electronic Satisfaction and World of Mouth in E-commerce ( DIGIKALA as a Case Study )

Shahid Beheshti University [ Faculty of Management & Accounting ]

Supervisor: Dr. Asad Allah

Advisor: Dr.Shahryar Azizi

By: Kyoomars Amiri Kasvaee

2016